iris Your Escape
An experiential booth to encourage healthy challenges and reach fitness goals
Many people struggle to stay consistent with fitness goals, lacking motivation and tangible rewards to maintain an active lifestyle. Simply attending a wellness event isn’t enough—participants need engaging incentives to take action.
We designed an interactive challenge booth, where attendees could track steps in real-time, compete in fun physical activities, and unlock exclusive rewards. Using ManulifeMOVE-supported fitness devices, participants saw firsthand how the app helps them stay committed to a healthier lifestyle.
High Engagement: Thousands joined the challenge, actively tracking steps and competing.
Increased Sign-ups: A significant boost in ManulifeMOVE app registrations.
Stronger Brand Association: Reinforced ManulifeMOVE’s positioning as a leader in holistic wellness and fitness tracking.
