iris Your Escape
An experiential booth that encourages healthy challenges and reach fitness goals
Client
Manulife
ROLE
Creative Direction, Concept, Design
Category
Event
CONTEXT
CONTEXT
CONTEXT
Many people struggle to stay consistent with fitness goals due to a lack of motivation and tangible rewards. Simply attending a wellness event isn’t enough—participants needed an interactive, incentivized experience that encouraged action and reinforced healthy habits.
Many people struggle to stay consistent with fitness goals due to a lack of motivation and tangible rewards. Simply attending a wellness event isn’t enough—participants needed an interactive, incentivized experience that encouraged action and reinforced healthy habits.
Many people struggle to stay consistent with fitness goals due to a lack of motivation and tangible rewards. Simply attending a wellness event isn’t enough—participants needed an interactive, incentivized experience that encouraged action and reinforced healthy habits.
MY ROLE
MY ROLE
MY ROLE
As Creative Lead, I oversaw the design of the booth, the game mechanics, and the overall experience. I ensured that the physical challenges, app integration, and rewards system created a seamless, engaging, and motivating environment for participants.
As Creative Lead, I oversaw the design of the booth, the game mechanics, and the overall experience. I ensured that the physical challenges, app integration, and rewards system created a seamless, engaging, and motivating environment for participants.
As Creative Lead, I oversaw the design of the booth, the game mechanics, and the overall experience. I ensured that the physical challenges, app integration, and rewards system created a seamless, engaging, and motivating environment for participants.
impact
The activation drove high engagement, with thousands actively participating and tracking their steps. It also boosted ManulifeMOVE app registrations and strengthened the brand’s positioning as a leader in holistic wellness and fitness tracking.
The activation drove high engagement, with thousands actively participating and tracking their steps. It also boosted ManulifeMOVE app registrations and strengthened the brand’s positioning as a leader in holistic wellness and fitness tracking.
The activation drove high engagement, with thousands actively participating and tracking their steps. It also boosted ManulifeMOVE app registrations and strengthened the brand’s positioning as a leader in holistic wellness and fitness tracking.
More Works More Works
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