No Dish too Small

A miniature showcase of six iconic Singapore Airlines dishes at 1/17th scale, highlighting the precision and care behind its in-flight dining.

Client

Singapore Airlines

Year

2016

Category

Social

Live Project

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PROBLEM

PROBLEM

PROBLEM

Airline food is widely criticized for its lack of taste, quality, and nutritional value, often seen as mass-produced and impersonal.

solution

solution

solution

By recreating Singapore Airlines' signature dishes in microscopic detail, we spotlight its "Farm to Plane" commitment to fresh ingredients, regional flavors, and culinary innovation—even at 35,000 feet.

results

7.5m views across social platforms

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