Transcending Taste
Where High Fashion Meets Culinary Artistry
Client
Kitchenaid
ROLE
Art Director, Concept, Design
Category
Social
CONTEXT
CONTEXT
CONTEXT
Consumers often perceive KitchenAid as purely functional, overlooking its potential to inspire creativity and artistry in the kitchen. The challenge was to shift this perception, demonstrating how the brand can merge design, innovation, and lifestyle to engage audiences in a fresh, aspirational way.
Consumers often perceive KitchenAid as purely functional, overlooking its potential to inspire creativity and artistry in the kitchen. The challenge was to shift this perception, demonstrating how the brand can merge design, innovation, and lifestyle to engage audiences in a fresh, aspirational way.
Consumers often perceive KitchenAid as purely functional, overlooking its potential to inspire creativity and artistry in the kitchen. The challenge was to shift this perception, demonstrating how the brand can merge design, innovation, and lifestyle to engage audiences in a fresh, aspirational way.
MY ROLE
MY ROLE
MY ROLE
As concept originator, I oversaw design, art direction, and narrative. I guided the creative vision to ensure every element—visuals, storytelling, and experiential components—aligned with the fusion of high fashion and culinary artistry.
As concept originator, I oversaw design, art direction, and narrative. I guided the creative vision to ensure every element—visuals, storytelling, and experiential components—aligned with the fusion of high fashion and culinary artistry.
As concept originator, I oversaw design, art direction, and narrative. I guided the creative vision to ensure every element—visuals, storytelling, and experiential components—aligned with the fusion of high fashion and culinary artistry.
impact
The campaign delivered significant brand lift and generated record turnout for KitchenAid’s first flagship store opening in Hong Kong, successfully reinforcing the brand’s elevated positioning and creative appeal.
The campaign delivered significant brand lift and generated record turnout for KitchenAid’s first flagship store opening in Hong Kong, successfully reinforcing the brand’s elevated positioning and creative appeal.
The campaign delivered significant brand lift and generated record turnout for KitchenAid’s first flagship store opening in Hong Kong, successfully reinforcing the brand’s elevated positioning and creative appeal.
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