Transcending Taste
Where Haute Couture Meets Haute Cuisine
Consumers see KitchenAid as just a functional kitchen tool, not a brand that inspires elevated culinary experiences.
By fusing high fashion and gastronomy, we showcased KitchenAid as the ultimate creative partner — transforming cooking into an art form and food into a statement.
Significant brand lift
Record turnout for first flagship store opening in Hong Kong
