Y.A.P.S
A tongue-in-cheek mockumentary marking Poppy’s long-awaited Wild Rift debut, turning April Fool’s into a celebration of fan passion.
Client
Riot Games
ROLE
Creative Direction | Lead
Category
Film
CONTEXT
CONTEXT
CONTEXT
To celebrate the arrival of Poppy in Wild Rift, we partnered with Riot Games to create Y.A.P.S—a mockumentary reimagining the journey behind her April Fool’s skin. The film follows a fictional Riot task force, the Yordle Advancement and Play Style team, blending wit, parody, and real Riot staff to give fans a playful peek “behind the scenes,” packed with fan service, lore nods, and hidden Easter eggs.
Instead of a typical April Fool’s stunt, the campaign transformed a skin launch into a shared inside joke that acknowledged years of fan speculation and devotion. The goal was to create a moment of joy, recognition, and connection for the community, celebrating fandom while turning a cosmetic release into an experience.
To celebrate the arrival of Poppy in Wild Rift, we partnered with Riot Games to create Y.A.P.S—a mockumentary reimagining the journey behind her April Fool’s skin. The film follows a fictional Riot task force, the Yordle Advancement and Play Style team, blending wit, parody, and real Riot staff to give fans a playful peek “behind the scenes,” packed with fan service, lore nods, and hidden Easter eggs.
Instead of a typical April Fool’s stunt, the campaign transformed a skin launch into a shared inside joke that acknowledged years of fan speculation and devotion. The goal was to create a moment of joy, recognition, and connection for the community, celebrating fandom while turning a cosmetic release into an experience.
To celebrate the arrival of Poppy in Wild Rift, we partnered with Riot Games to create Y.A.P.S—a mockumentary reimagining the journey behind her April Fool’s skin. The film follows a fictional Riot task force, the Yordle Advancement and Play Style team, blending wit, parody, and real Riot staff to give fans a playful peek “behind the scenes,” packed with fan service, lore nods, and hidden Easter eggs.
Instead of a typical April Fool’s stunt, the campaign transformed a skin launch into a shared inside joke that acknowledged years of fan speculation and devotion. The goal was to create a moment of joy, recognition, and connection for the community, celebrating fandom while turning a cosmetic release into an experience.
MY ROLE
MY ROLE
MY ROLE
I led the pitch that won the project, providing the creative direction, concept, and guidance as director. This marked our first collaboration with Riot Games and established the vision for blending humor, parody, and fan engagement in the mockumentary.
I led the pitch that won the project, providing the creative direction, concept, and guidance as director. This marked our first collaboration with Riot Games and established the vision for blending humor, parody, and fan engagement in the mockumentary.
I led the pitch that won the project, providing the creative direction, concept, and guidance as director. This marked our first collaboration with Riot Games and established the vision for blending humor, parody, and fan engagement in the mockumentary.
impact
The project garnered attention across publications and sparked passionate reactions from the community—both love and playful outrage. Riot Games’ fans are notoriously opinionated, and igniting a split reaction proved the campaign successfully engaged the fandom and created memorable cultural buzz.
The project garnered attention across publications and sparked passionate reactions from the community—both love and playful outrage. Riot Games’ fans are notoriously opinionated, and igniting a split reaction proved the campaign successfully engaged the fandom and created memorable cultural buzz.
The project garnered attention across publications and sparked passionate reactions from the community—both love and playful outrage. Riot Games’ fans are notoriously opinionated, and igniting a split reaction proved the campaign successfully engaged the fandom and created memorable cultural buzz.
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