Hello, Apa Khabar?
I’m Mus Zainal.
I’m a creative who believes that ideas should move people first — shaping behaviour, culture, and conversations.
Technology and emerging platforms are tools I lean into to tell those stories in new, relevant ways.
I was part of the first wave of social media creativity early in my career, and I’ve kept evolving with every disruption since.
Over the last decade, I’ve had the privilege of helping brands find their role in people’s lives,
not just in the marketplace.
And I have spent half of that leading and mentoring creative teams across APAC to achieve that goal.
I’m Mus Zainal.
I’m a creative who believes that ideas should move people first — shaping behaviour, culture, and conversations.
Technology and emerging platforms are tools I lean into to tell those stories in new, relevant ways.
I was part of the first wave of social media creativity early in my career, and I’ve kept evolving with every disruption since.
Over the last decade, I’ve had the privilege of helping brands find their role in people’s lives,
not just in the marketplace.
And I have spent half of that leading and mentoring creative teams across APAC to achieve that goal.
EXPERIENCE
EXPERIENCE
Current: Creative Director, APAC - Monks
Past: mcgarrybowen Hong Kong • dentsu X • Anomalyst Studio
EXPERIENCE
EXPERIENCE
Current: Creative Director, APAC - Monks
Past: mcgarrybowen Hong Kong • dentsu X • Anomalyst Studio
EXPERIENCE
EXPERIENCE
Current: Creative Director, APAC - Monks
Past: mcgarrybowen Hong Kong • dentsu X • Anomalyst Studio
Current: Creative Director, APAC - Monks
Past: mcgarrybowen Hong Kong • dentsu X • Anomalyst Studio
awards
awards
2025
Tambuli Awards
Play Hard, Live Delicious | bibigo x Squid Game Season 2 Campaign - Gold for Branded Experiences/Activations
2024
New York Festivals
Ranger Buddies Quest - Bronze for Innovation
AdFest
Ranger Buddies Quest - Bronze Lotus for Mobile Games
The Webby Awards
Ranger Buddies Quest - People's Voice Winner
ADC Annual Awards
Ranger Buddies Quest - Merit for Gaming
MAD STARS
Ranger Buddies Quest - Crystal for Interactive Craft
Ranger Buddies Quest - Crystal for Games / Branded Tech
Ranger Buddies Quest - Bronze for Innovation
Spikes Asia
Ranger Buddies Quest - 3x Shortlist
MARKies Awards
Ranger Buddies Quest - Silver for Cause Marketing
Ranger Buddies Quest - Silver for Digital
Ranger Buddies Quest - Silver for Experiential
Ranger Buddies Quest - Silver for Gamification Campaign
Gong Awards
Ranger Buddies Quest - Best of Category for Design
Ranger Buddies Quest - 1x Gold, 2x Silver, 4x Bronze
Event Marketing Awards
Ranger Buddies Quest - Bronze
2023
The One Show
Critical Core - Gold Pencil for Gaming
Spikes Asia
Critical Core - Bronze for Health and Wellness
London International Awards
Critical Core - Bronze for Branded Content & Entertainment
2018
Accepted into Dentsu Aegis Network's leadership programme, Route 500
2016
D&AD
No Detail too Small - Wood Pencil for Film Advertising Crafts
Cannes Lions
No Detail too Small - Finalist for Design
AdFest
No Detail too Small - Bronze Lotus for Design
awards
awards
2025
Tambuli Awards
Play Hard, Live Delicious | bibigo x Squid Game Season 2 Campaign - Gold for Branded Experiences/Activations
2024
New York Festivals
Ranger Buddies Quest - Bronze for Innovation
AdFest
Ranger Buddies Quest - Bronze Lotus for Mobile Games
The Webby Awards
Ranger Buddies Quest - People's Voice Winner
ADC Annual Awards
Ranger Buddies Quest - Merit for Gaming
MAD STARS
Ranger Buddies Quest - Crystal for Interactive Craft
Ranger Buddies Quest - Crystal for Games / Branded Tech
Ranger Buddies Quest - Bronze for Innovation
Spikes Asia
Ranger Buddies Quest - 3x Shortlist
MARKies Awards
Ranger Buddies Quest - Silver for Cause Marketing
Ranger Buddies Quest - Silver for Digital
Ranger Buddies Quest - Silver for Experiential
Ranger Buddies Quest - Silver for Gamification Campaign
Gong Awards
Ranger Buddies Quest - Best of Category for Design
Ranger Buddies Quest - 1x Gold, 2x Silver, 4x Bronze
Event Marketing Awards
Ranger Buddies Quest - Bronze
2023
The One Show
Critical Core - Gold Pencil for Gaming
Spikes Asia
Critical Core - Bronze for Health and Wellness
London International Awards
Critical Core - Bronze for Branded Content & Entertainment
2018
Accepted into Dentsu Aegis Network's leadership programme, Route 500
2016
D&AD
No Detail too Small - Wood Pencil for Film Advertising Crafts
Cannes Lions
No Detail too Small - Finalist for Design
AdFest
No Detail too Small - Bronze Lotus for Design
awards
awards
2025
Tambuli Awards
Play Hard, Live Delicious | bibigo x Squid Game Season 2 Campaign - Gold for Branded Experiences/Activations
2024
New York Festivals
Ranger Buddies Quest - Bronze for Innovation
AdFest
Ranger Buddies Quest - Bronze Lotus for Mobile Games
The Webby Awards
Ranger Buddies Quest - People's Voice Winner
ADC Annual Awards
Ranger Buddies Quest - Merit for Gaming
MAD STARS
Ranger Buddies Quest - Crystal for Interactive Craft
Ranger Buddies Quest - Crystal for Games / Branded Tech
Ranger Buddies Quest - Bronze for Innovation
Spikes Asia
Ranger Buddies Quest - 3x Shortlist
MARKies Awards
Ranger Buddies Quest - Silver for Cause Marketing
Ranger Buddies Quest - Silver for Digital
Ranger Buddies Quest - Silver for Experiential
Ranger Buddies Quest - Silver for Gamification Campaign
Gong Awards
Ranger Buddies Quest - Best of Category for Design
Ranger Buddies Quest - 1x Gold, 2x Silver, 4x Bronze
Event Marketing Awards
Ranger Buddies Quest - Bronze
2023
The One Show
Critical Core - Gold Pencil for Gaming
Spikes Asia
Critical Core - Bronze for Health and Wellness
London International Awards
Critical Core - Bronze for Branded Content & Entertainment
2018
Accepted into Dentsu Aegis Network's leadership programme, Route 500
2016
D&AD
No Detail too Small - Wood Pencil for Film Advertising Crafts
Cannes Lions
No Detail too Small - Finalist for Design
AdFest
No Detail too Small - Bronze Lotus for Design
2025
Tambuli Awards
Play Hard, Live Delicious | bibigo x Squid Game Season 2 Campaign - Gold for Branded Experiences/Activations
2024
New York Festivals
Ranger Buddies Quest - Bronze for Innovation
AdFest
Ranger Buddies Quest - Bronze Lotus for Mobile Games
The Webby Awards
Ranger Buddies Quest - People's Voice Winner
ADC Annual Awards
Ranger Buddies Quest - Merit for Gaming
MAD STARS
Ranger Buddies Quest - Crystal for Interactive Craft
Ranger Buddies Quest - Crystal for Games / Branded Tech
Ranger Buddies Quest - Bronze for Innovation
Spikes Asia
Ranger Buddies Quest - 3x Shortlist
MARKies Awards
Ranger Buddies Quest - Silver for Cause Marketing
Ranger Buddies Quest - Silver for Digital
Ranger Buddies Quest - Silver for Experiential
Ranger Buddies Quest - Silver for Gamification Campaign
Gong Awards
Ranger Buddies Quest - Best of Category for Design
Ranger Buddies Quest - 1x Gold, 2x Silver, 4x Bronze
Event Marketing Awards
Ranger Buddies Quest - Bronze
2023
The One Show
Critical Core - Gold Pencil for Gaming
Spikes Asia
Critical Core - Bronze for Health and Wellness
London International Awards
Critical Core - Bronze for Branded Content & Entertainment
2018
Accepted into Dentsu Aegis Network's leadership programme, Route 500
2016
D&AD
No Detail too Small - Wood Pencil for Film Advertising Crafts
Cannes Lions
No Detail too Small - Finalist for Design
AdFest
No Detail too Small - Bronze Lotus for Design
2018
Accepted into Dentsu Aegis Network's leadership programme, Route 500
2016
D&AD
No Detail too Small - Wood Pencil for Film Advertising Crafts
Cannes Lions
No Detail too Small - Finalist for Design
AdFest
No Detail too Small - Bronze Lotus for Design
PRESS
01
The Drum's APAC Trends Briefing -
A new AI era: How generative AI is shaking up marketing
02
Google's Think Global APAC Summit 2023 -
Fireside chat: Excellence in APAC
Google's Think Global APAC Summit 2023 - Fireside chat: Excellence in APAC
04
LET'S WORK
LET'S WORK
LET'S WORK
TOGETHER
TOGETHER
TOGETHER
Contact me
Contact me
Contact me
Contact me