Unreal Kit
Transforming the unboxing experience into a surreal spectacle
Traditional unboxing videos have become formulaic and predictable—often featuring the same angles, reactions, and setups. In a digital landscape oversaturated with routine content, these uninspired presentations fail to captivate audiences or communicate the true essence of innovation behind modern products. For the launch of the Nike AirMax Dn, a standard unboxing simply doesn't cut it.
We help Nike to redefine the sneaker unveiling by merging technology with spectacle, engineering levitating displays to suspend the AirMax Dn mid-air, emphasizing its lightweight and Dynamic Air properties. The immersive atmosphere, enhanced with haze and dynamic lighting, amplified the Feel the Unreal theme, creating a surreal effect. Targeted influencer seeding delivered the experience to five key fashion icons in Korea, ensuring high engagement and cultural influence. Extending beyond private seeding, the activation became a standout retail feature at Nike’s Seoul Flagship store, reinforcing the product’s futuristic positioning.
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