Unreal Kit
To showcase the Air Max DN’s Dynamic Air technology, we created a one-of-a-kind shoe display case that made pressurized air visible.
Client
Nike
ROLE
Concept
Category
Product
CONTEXT
CONTEXT
CONTEXT
Traditional unboxing videos had become predictable and uninspiring, failing to capture the innovation behind modern products. For the Nike Air Max DN launch, a standard approach wouldn’t convey its futuristic, lightweight design or the “Feel the Unreal” experience. The challenge was to create a visually striking, interactive presentation that engaged both retail visitors and digital audiences.
Traditional unboxing videos had become predictable and uninspiring, failing to capture the innovation behind modern products. For the Nike Air Max DN launch, a standard approach wouldn’t convey its futuristic, lightweight design or the “Feel the Unreal” experience. The challenge was to create a visually striking, interactive presentation that engaged both retail visitors and digital audiences.
Traditional unboxing videos had become predictable and uninspiring, failing to capture the innovation behind modern products. For the Nike Air Max DN launch, a standard approach wouldn’t convey its futuristic, lightweight design or the “Feel the Unreal” experience. The challenge was to create a visually striking, interactive presentation that engaged both retail visitors and digital audiences.
MY ROLE
MY ROLE
MY ROLE
As Lead of Experience, I developed the vision and experimented with multiple options to bring the concept to life, collaborating closely with a product design studio. I oversaw the creation of levitating displays, haze effects, and lighting setups to highlight the shoe’s unique features, ensuring the final execution was both immersive and shareable.
As Lead of Experience, I developed the vision and experimented with multiple options to bring the concept to life, collaborating closely with a product design studio. I oversaw the creation of levitating displays, haze effects, and lighting setups to highlight the shoe’s unique features, ensuring the final execution was both immersive and shareable.
As Lead of Experience, I developed the vision and experimented with multiple options to bring the concept to life, collaborating closely with a product design studio. I oversaw the creation of levitating displays, haze effects, and lighting setups to highlight the shoe’s unique features, ensuring the final execution was both immersive and shareable.
impact
The activation achieved 1.4M user engagements, reached over 159M followers, and generated 264 social posts. It became a standout retail feature at Nike’s Seoul Flagship and positioned the Air Max DN as a futuristic, must-have sneaker, redefining the standards for product launches.
The activation achieved 1.4M user engagements, reached over 159M followers, and generated 264 social posts. It became a standout retail feature at Nike’s Seoul Flagship and positioned the Air Max DN as a futuristic, must-have sneaker, redefining the standards for product launches.
The activation achieved 1.4M user engagements, reached over 159M followers, and generated 264 social posts. It became a standout retail feature at Nike’s Seoul Flagship and positioned the Air Max DN as a futuristic, must-have sneaker, redefining the standards for product launches.
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