Unreal Kit
Transforming the unboxing experience into a surreal spectacle
Client
Nike
ROLE
Concept
Category
Product
We helped Nike redefine sneaker launches by merging tech and spectacle—suspending the AirMax Dn mid-air with levitating displays to highlight its lightweight, Dynamic Air features. An immersive setup of haze and lighting amplified the “Feel the Unreal” theme. Targeted influencer seeding reached five key Korean fashion icons, while the activation became a standout retail feature at Nike’s Seoul Flagship, reinforcing its futuristic appeal.
We helped Nike redefine sneaker launches by merging tech and spectacle—suspending the AirMax Dn mid-air with levitating displays to highlight its lightweight, Dynamic Air features. An immersive setup of haze and lighting amplified the “Feel the Unreal” theme. Targeted influencer seeding reached five key Korean fashion icons, while the activation became a standout retail feature at Nike’s Seoul Flagship, reinforcing its futuristic appeal.
We helped Nike redefine sneaker launches by merging tech and spectacle—suspending the AirMax Dn mid-air with levitating displays to highlight its lightweight, Dynamic Air features. An immersive setup of haze and lighting amplified the “Feel the Unreal” theme. Targeted influencer seeding reached five key Korean fashion icons, while the activation became a standout retail feature at Nike’s Seoul Flagship, reinforcing its futuristic appeal.
We helped Nike redefine sneaker launches by merging tech and spectacle—suspending the AirMax Dn mid-air with levitating displays to highlight its lightweight, Dynamic Air features. An immersive setup of haze and lighting amplified the “Feel the Unreal” theme. Targeted influencer seeding reached five key Korean fashion icons, while the activation became a standout retail feature at Nike’s Seoul Flagship, reinforcing its futuristic appeal.
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