DynamicLand

a multi-sensorial experience to showcase the Air Max DN, designed to make people feel how pressurized air flows freely through the shoes. The activation brought the product to life beyond visuals, letting audiences experience its innovation physically and emotionally.

Client

Nike

ROLE

LEAD OF EXPERIENCE DESIGN

Category

Experiential

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CONTEXT

CONTEXT

Nike needed to authentically engage younger audiences who crave more than product showcases. They want immersive, cultural, and interactive experiences that resonate with their lifestyle. Traditional retail and marketing activations weren’t enough to forge a deep emotional connection with this generation.

Nike needed to authentically engage younger audiences who crave more than product showcases. They want immersive, cultural, and interactive experiences that resonate with their lifestyle. Traditional retail and marketing activations weren’t enough to forge a deep emotional connection with this generation.

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MY ROLE

MY ROLE

As Lead of Experiences, I guided the design of five interactive installations that connected people emotionally to the Air Max DN. These included pressurized air tunnels and a wind-tunnel interactive video booth, among other multi-sensory activations, ensuring the product’s unique features were experienced, felt, and remembered.

As Lead of Experiences, I guided the design of five interactive installations that connected people emotionally to the Air Max DN. These included pressurized air tunnels and a wind-tunnel interactive video booth, among other multi-sensory activations, ensuring the product’s unique features were experienced, felt, and remembered.

impact

The campaign generated widespread buzz, featured in over 100 top media outlets including Vogue, Hypebeast, and VISLA, and reached over 1.5 million people—successfully translating product innovation into an emotional, memorable experience for the target audience.

The campaign generated widespread buzz, featured in over 100 top media outlets including Vogue, Hypebeast, and VISLA, and reached over 1.5 million people—successfully translating product innovation into an emotional, memorable experience for the target audience.

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