Celebrating the next generation of Air Max technology with a multi-sensorial experience
Client
Nike
ROLE
Creative Direction, Concept
Category
Experiential
We helped Nike create Dynamic Land in Korea—a fusion of cultural events, live performances, and creative workshops that immersed young consumers in innovation and transformed brand interaction into a participatory experience.
We helped Nike create Dynamic Land in Korea—a fusion of cultural events, live performances, and creative workshops that immersed young consumers in innovation and transformed brand interaction into a participatory experience.
We helped Nike create Dynamic Land in Korea—a fusion of cultural events, live performances, and creative workshops that immersed young consumers in innovation and transformed brand interaction into a participatory experience.
We helped Nike create Dynamic Land in Korea—a fusion of cultural events, live performances, and creative workshops that immersed young consumers in innovation and transformed brand interaction into a participatory experience.
