No Detail too Small
Showcasing Singapore Airline's attention to detail through a hyper-detailed paper model of the Airbus A380
Client
Singapore Airlines
ROLE
Art Director
Category
Social
We helped Singapore Airlines spotlight its commitment to excellence by partnering with artist Luca Iaconi-Stewart to craft a functional paper replica of the Airbus A380—built from over 3,000 hand-cut pieces in 1,000 hours. A video series captured the meticulous process, using craft as a powerful metaphor for the brand’s precision and luxury.
We helped Singapore Airlines spotlight its commitment to excellence by partnering with artist Luca Iaconi-Stewart to craft a functional paper replica of the Airbus A380—built from over 3,000 hand-cut pieces in 1,000 hours. A video series captured the meticulous process, using craft as a powerful metaphor for the brand’s precision and luxury.
We helped Singapore Airlines spotlight its commitment to excellence by partnering with artist Luca Iaconi-Stewart to craft a functional paper replica of the Airbus A380—built from over 3,000 hand-cut pieces in 1,000 hours. A video series captured the meticulous process, using craft as a powerful metaphor for the brand’s precision and luxury.
We helped Singapore Airlines spotlight its commitment to excellence by partnering with artist Luca Iaconi-Stewart to craft a functional paper replica of the Airbus A380—built from over 3,000 hand-cut pieces in 1,000 hours. A video series captured the meticulous process, using craft as a powerful metaphor for the brand’s precision and luxury.
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